Live Entertainment at Alabama Theatre: A Myrtle Beach Must-See
Looking for live entertainment the whole family can enjoy? Alabama Theatre has been a Grand Strand favorite for decades delivering high-energy stage shows packed with live singing, choreography, dazzling costumes, and comedy that appeal to every generation. It’s earned a reputation as one of the top live entertainment venues in Myrtle Beach among both visitors and locals, and it’s easy to see why once you’ve seen the cast in action.
The theater is located in Barefoot Landing in North Myrtle Beach, just a short drive from Sea Watch, making it an easy addition to any day of your stay. Performances run most nights of the week, so it’s simple to work a show into your vacation schedule without much advance planning.
What’s Playing
The theatre’s signature production, ICONIC, typically runs February through October and features a full live cast performing hit music across multiple genres and decades, backed by elaborate choreography and stage effects. From November through December, the stage transforms for the South’s Grandest Christmas Show, a beloved holiday tradition filled with classic Christmas songs, festive costumes, and family-friendly comedy that’s become a can’t-miss tradition for many Myrtle Beach visitors. On select nights throughout the year, Guest Artist Concerts bring in touring musicians and comedians spanning country, pop, Motown, and more — so there’s almost always something fresh on the marquee.
Great for Groups
Alabama Theatre also offers special group rates for parties of 20 or more, making it a popular choice for family reunions, church groups, corporate events, military reunions, and student and educational tours. Group packages can include a complimentary backstage tour — a nice bonus if you’re traveling with a big crew.
Plan Ahead
Shows at Alabama Theatre are genuinely popular and can sell out, especially during peak vacation season and during the holidays, so it’s worth booking tickets before you arrive rather than waiting until the last minute. Haven’t checked it out yet? It’s worth putting on your must-do list for your next Myrtle Beach getaway. You can view showtimes and purchase tickets on their show schedule.